In 2010, the geography of the Internet is set to expand significantly, as ICANN will liberalise the market for domain name extensions. Gandi have commissioned a report from The FutureLab to see how consumers and businesses view this change.
More about the liberalisation process
Is this a squatting opportunity or a branding opportunity?
2/3 of businesses don't realise domain extensions are being liberalised next year. But those businesses that do know about this (like Deloitte) are excited about the opportunities in the areas of global branding. However corporates are also concerned that brand protection mechanisms need to be in place at the new registries, a view that has been raised by Microsoft.
More about the impact on businesses. Inc video interview with COO Gandi.net
Will the net become full of pointless domains?
Many consumers are confused about what liberalisation means and are concerned by the rise of squatting, phishing and advertising clogging up the domain space. However they do feel a real connection with localised domain names, e.g. .london, .paris. nyc, etc., and communities they are interested in, e.g. .music, .movie, .sport. There is also a growing Generation Y group interested in self publishing and being associated with certain brand names like .facebook, .myspace, .moonfruit.
More about the impact on consumers. Inc video interview with Marketing Director Gandi.net
Will this mean the end of 'Dot Com'?
Will 'Dot Com' decline with the advent of new geographical, brand and interest group based extensions. Or will this give Dot Com a chance to clean up its act and reclaim its prime real estate from pay per click ads, squatters and unresolved web addresses.
More about the evolving landscape
The evolving landscape of the internet following liberalisation
Why did Gandi commission this independent report
At Gandi we feel strongly about the future of the internet. We commissioned this report because we want to keep the domain space free for consumer and commercial use. We think this is an important enough issue that people need to understand the impact on them as consumers and businesses. How do you want these new domain territories to be governed? and are there lessons to be learned from how we've used our existing domain space?
More about the report
Download the report in full